Email marketing is one of the most effective ways to advertise your business. To send out emails though, you need subscribers. Learn how to increase the number of subscribers on your email list, so you can start to bring in more new and repeat customers,also learn how to get your first 100 newsletter subscribers.
A pop-up window or overlay is extremely effective in getting new subscribers. eConsultancy reports they can increase opt-ins by 400%.
Place the pop-up window on landing pages and your homepage. It’s also good to place them on exit pages. You can find those pages on Google Analytics.
There’s another type of overlay that pop ups whenever a website visitor goes to click on the back or close button. It’s the perfect opportunity to capture people before they leave, and possibly forever if you don’t get them to sign up.
When you choose an overlay for your site, consider choosing one that simply says “Enter Your Email Here.” Conversion Voodoo found that this increased signups by 36%.
Colored Header Bar
If pop-up windows aren’t your thing, you may want to consider doing a header bar. This is a simple bar at the top of your website that invites people to click on it to subscribe for your emails.
It’s important this bar stands out, so choose a color that stands out from your website’s theme. Consider making the color people click on different to make it obvious people need to click there to access the signup page.
Creating a landing page especially for email subscribers is a good way to get more people. This page can be marketed, so you start to get traffic there first and then they can proceed to other pages of your site.
When creating your landing page, make sure you have a headline, the benefits of signing up, a call to action, the opt-form, and then an invitation to share your site with others on social media.
Opt-In Form on a Testimonial’s Page
When people read how satisfied your past customers are with you, they will want to stay connected to you. That’s why you should place an opt-in form on the page you have testimonials displayed. To make it easier, simply place the opt-in form on a sidebar on every page of your site.
Market Your List on Social Media
Some people will never go to your site unless you market it on social media. The same goes for your email list. Post about your latest newsletter you’ve sent. Stir up excitement about it, and then invite people to sign up with a link to where they can access the opt-in form.
Solicit Current Email Subscribers
People already on your list are great to gain more subscribers. Ask them to forward your newsletter to their friends and family. This will then entice those people to want to sign up for your emails themselves.
Always Include a Link to the Opt-In Form in Emails
When people forward your newsletter to others, they will need to know how to sign up. Make sure you have a link on your emails, so people can do that easily.
Invite People to Share How Awesome Your Emails Are on Social Media
In your email newsletters, tell your subscribers to share how great your emails are with their followers on social media. Adding in a link to the most popular social networks such as Facebook, Twitter, and Google+ will make it easy for them, which will increases the chances of them doing it.
Blog About It
When you send out a newsletter, blog about it. Discuss what it’s included in it and then tell readers some of the tips. Don’t give away all of them because at the end of the blog, you can tell them if they are interested in more they can sign up for your newsletter.
Include a Link in the Byline
Whenever you post on your blog, your name appears as the author. Include a statement after your name that invites people to receive blog updates by signing up to be on your email list.
Give Something Away
People love free stuff. It can be an eBook, whitepaper, templates, one of your products, or anything else you feel you can give away. When they click on the link to download it, they will have to enter their email address.
Ask Others to Market Your Email Newsletter
If you know someone with a large subscriber’s list, ask that person to forward your email newsletter to his list. Usually, those people on that list will sign up for your email newsletter if you provide something they want, which is why it’s important to choose someone who has a following of people who would be interested in your niche.
Hold a Contest
Find a prize such as a product of yours and tell people they can have a chance to win it if they sign up for your emails. Set an end date, and when that date comes, choose one of the people that signed up. Send an email to everyone that signed up to let everyone know who won.
Use All These Options to Get 100 Subscribers
You don’t have to just choose one or two of these ways to get 100 subscribers. Use them all. Some of them you can combine, and others you can do over time. You’ll always have to market your email list to consistently grow it, so keep these tips handy.